Advertisement Rhetorcal Analysis

This commercial, for ice cream, cannot appeal to many audiences. It may not appeal to anybody. It's logos can be understandable but its ethos and pathos make it unappealing to people. Starting with the ads' logos, it's just a guy eating the ice cream that he's covered with. But at the end, the narrator says, "Ice Cream is a feeling." They narrator (the man covered in ice cream) also says "Little Baby's Ice Cream leaves him happy and young." This would explain why he would be covered in ice cream. But, this also affects the pathos of the ad because when people imagine an advertisement, they imagine something to persuade the viewer to buy the product the ad is selling. Not a silent man staring at you while eating ice cream off of himself. The music in the background also creates a creepy atmosphere in the ad as well. As for its ethos, it's credibility, you only have the narrator (the ice cream man) to trust. As the pathos pointed out, the man is creepy, and people would not trust creepy people.